Publications:  Prof Nicholas O'Shaughnessy

O'SHAUGHNESSY NJ(2018). Political Marketing: Throwing Away The Script: Donald Trump And The New Age of Rhetoric. Journal of Marketing Management vol. 34, (15-16)

O'Shaughnessy N(2018). 1. ‘Political Marketing: Throwing Away The Script: Donald Trump And The New Age of Rhetoric’. Special Issue on Rhetoric, Journal of Marketing Management. Vol 34 issues 15-16 Oct 2018 1354-62. JOURNAL OF MARKETING MANAGEMENT vol. 34, (15-16) 1336-1378.

O'Shaughnessy N(2017). Marketing the Third Reich: Persuasion, Packaging and Propaganda. Routledge

O'Shaughnessy N(2017). The Politics of Consumption And the Consumption of Politics: How Authoritarian Regimes Shape Public Opinion By Using Consumer Marketing Tools. Journal of Advertising Research vol. 57, (2) 121-126.

O'Shaughnessy N(2017). Putin, Xi, and Hitler? Propaganda and the paternity of pseudo-democracy. Defence Strategic Communications vol. Vol 2, (NA) 113-135.

O'Shaughnessy NJ(2016). Selling Hitler Propaganda and the Nazi Brand. Hurst & Company

O'Shaughnessy NJ(2016). Selling Hitler: propaganda and the nazi brand. Michael Hurst (London),

Jones N, Tunnicliffe I, Baines P, O'Shaughnessy N, Craig R(2015). The islamist cyberpropaganda threat and its counter- terrorism policy implications. Cybersecurity Policies and Strategies for Cyberwarfare Prevention,

O''SHAUGHNESSY NJ, Baines P(2014). Al-Qaeda messaging evolution and positioning, 1998–2008: Propaganda analysis revisited. Public Relations Inquiry vol. 3, (2) 163-191.

Baines P, Crawford I, O'Shaughnessy N, Worcester R, Mortimore R(2014). Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches. Journal of Marketing Management vol. 30, (1-2) 172-200.

Baines PR, O'Shaughnessy NJ(2014). Political Marketing and Propaganda: Uses, Abuses, Misuses. Journal of Political Marketing vol. 13, (1-2) 1-18.

Baines P, Crawford I, O'Shaughnessy N, Worcester R, Mortimore R(2013). Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches. Journal of Marketing Management

O'Shaughnessy NJ, Baines PR, O'Cass A, Ormrod RP(2012). Political Marketing Orientation: Confusions, Complications, and Criticisms. Journal of Political Marketing vol. 11, (4) 353-366.

O'Shaughnessy N(2012). The death and life of propaganda. Journal of Public Affairs vol. 12, (1) 29-38.

O'Shaughnessy J, O'Shaughnessy NJ(2011). Service-dominant logic: A rejoinder to Lusch and Vargo's reply. European Journal of Marketing vol. 45, (7) 1310-1318.

O'Shaughnessy NJ, Baines P, Worcester R(2011). Political Marketing and Symbolisation in the 2010 UK General Election. Journal of Marketing Management

O'Shaughnessy NJ, Henneberg SCM, Ormrod R(2011). Theory and Concepts In Political Marketing. Sage

O'Shaughnessy J, O'Shaughnessy, Nicholas J(2010). Service- Dominant Logic: A Rejoinder to Vargo and Lusch. European Journal of Marketing vol. 41, (1/2) 7-16.

Baines P, O'Shaughnessy, Nicholas J, Moloney, Kevin, Richards, Barry, Butler, Sara, Gill, Mark(2010). The Dark Side of Political Marketing, Islamist Propaganda, Reversal Theory and British Muslims. European Journal of Marketing vol. 44, (3/4) 478-495.

Baines PR, O'Shaughnessy NJ, Moloney K, Richards B, Butler S, Gill M(2010). The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims. European Journal of Marketing vol. 44, (3-4) 478-495.

Henneberg SC, Scammell M, O'Shaughnessy NJ(2009). Political marketing management and theories of democracy. MARKETING THEOR vol. 9, (2) 165-188.

O'Shaughnessy NJ, Baines PR(2009). Selling terror: The symbolization and positioning of Jihad. MARKETING THEOR vol. 9, (2) 227-241.

O'Shaughnessy NJ(2009). Selling Hitler: Propaganda and the Nazi Brand. Journal of Public Affairs vol. 9, (1) 55-76.

O'Shaughnessy NJ, Tantawi P(2009). Attitudes to the Environment: An Empirical Investigation of Egyptian Consumers. Journal of Contemporary Management vol. 5, (1)

Henneberg, Stephan C, Scammell, margaret, O'Shaughnessy, Nicholas J(2009). Political Marketing Management and Theories of Democracy. Marketing Theory vol. 9, (2) 149-164.

Hennerberg, Stephan C, O'Shaughnessy, Nicholas J(2009). Political Relationship Marketing: Some Micro-Macro Thoughts. Journal of Marketing Management vol. 25, (1/2) 5-29.

O''SHAUGHNESSY NJ, Henneberg SC(2009). Political Relationship Marketing: some macro/micro thoughts. Journal of Marketing Management vol. 25, (1-2) 5-29.

O'Shaughnessy NJ, O'Shaughnessy J(2009). The Service-Dominant Perspective: A Backward Step. European Journal of Marketing vol. 43, (5/6) 784-797.

O'Shaughnessy J, O'Shaughnessy NJ(2009). The service-dominant perspective: a backward step?. EUR J MARKETING vol. 43, (5-6) 784-793.

O'Shaughnessy NJ(2008). Bush, Blair and Hitler? A Review of Comparative Self-Presentation. Journal of Public Affairs vol. 8, (4) 293-302.

O'Shaughnessy NJ(2008). RAF and the Battle of Narratives. Journal of Public Affairs vol. 8, (3) 209-215.

O'Shaughnessy N(2008). Romancing alpacas: A commentary. J BUS RES vol. 61, (5) 509-511.

O'Shaughnessy J, O'Shaughnessy N(2007). The undermining of beliefs in the autonomy and rationality of consumers.

Henneberg SC, O'Shaughnessy NJ(2007). Prolegomena to theory and concept development in political marketing. Journal of Political Marketing vol. 6, (2-3) 1-4.

Henneberg SC, O'Shaughnessy NJ(2007). Theory and concept development in political marketing: Issues and an agenda. Journal of Political Marketing vol. 6, (2-3) 5-31.

O'Shaughnessy NJ, Henneberg SCM(2007). The Selling of The President 2004: A Marketing Perspective. Journal of Public Affairs vol. 7, (3) 249-268.

O'Shaughnessy J, O'Shaughnessy NJ(2007). Reply to criticisms of marketing, the consumer society and hedonism. EUR J MARKETING vol. 41, (1-2) 7-16.

O'Shaughnessy N(2006). Arthur Bryant's saviour. TLS-TIMES LIT SUPPL (5382) 17-17.

O'Shaughnessy J, O'Shaughnessy NJ(2003). Persuasion in advertising.

O'Shaughnessy N(2002). Toward an ethical framework for political marketing. PSYCHOL MARKET vol. 19, (12) 1079-1094.

O'SHAUGHNESSY NJ, O'Shaughnessy J(2002). Marketing, The Consumer Society and Hedonism. European Journal of Marketing vol. 36, (5/6) 524-547.

O'Shaughnessy J, O'Shaughnessy NJ(2002). Marketing, the Consumer Society and Hedonism. European Journal of Marketing vol. 36, (5/6)

O'SHAUGHNESSY NJ(2001). The Marketing of Political Marketing. European Journal of Marketing vol. 35, (9/10) 1047-1057.