Publications:  Dr Nima Heirati

Schoefer K, Wäppling A, Heirati N, Blut M(2019). The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences. Journal of Retailing and Consumer Services vol. 48, 247-256.

HEIRATI N, HENNEBERG S, Richter A, Harste R(2018). Differential Importance of Social and Economic Determinants of Relationship Performance in Professional Services. Industrial Marketing Management

Zarj MAB, Dehkordi AM, Heirati N, Meigounpoory MR(2018). THE EVOLUTION of BUSINESS RELATIONSHIPS between TECHNOLOGY-INTENSIVE NEW VENTURES and INCUMBENTS during the NEW PRODUCT DEVELOPMENT PROCESS. International Journal of Innovation Management

HEIRATI N, Siahtiri V(2017). Driving service innovativeness via collaboration with customers and suppliers: Evidence from business-to-business services. Industrial Marketing Management

HEIRATI N, O'Cass A, Sok P(2017). Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance. Journal of Business and Industrial Marketing

Heirati N, O¿Cass A(2016). Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy. Asia Pacific Journal of Management vol. 33, (2) 411-433.

Schoefer K, Wappling A, HEIRATI N (2016). The Effect of Cultural Differences on Behavioral Responses to Dissatisfactory Service Experiences. Conference: The 11th Royal Bank International Research Conference (Wuxi, China)

Heirati N, O'Cass A, Schoefer K, Siahtiri V(2016). Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?. Industrial Marketing Management vol. 55, Article C, 50-58.

O¿Cass A, Heirati N(2015). Mastering the complementarity between marketing mix and Customer-Focused capabilities to enhance new product performance. Journal of Business and Industrial Marketing vol. 30, (1) 60-71.

O'Cass A, Heirati N, Ngo LV(2014). Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas. Industrial Marketing Management vol. 43, (5) 862-872.

Heirati N, O'Cass A, Ngo LV(2013). The contingent value of marketing and social networking capabilities in firm performance. Journal of Strategic Marketing vol. 21, (1) 82-98.

O'Cass A, Ngo LV, Heirati N(2012). Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context. Australasian Marketing Journal vol. 20, (3) 224-233.