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Publications:  Dr Shoutong Thomas Zhang

ZHANG ST(2016). Firm valuation from customer equity:When does itwork andwhen does it fail?. International Journal of Research in Marketing vol. 33, (#4 (2016))
10.1016/j.ijresmar.2016.03.007
https://qmro.qmul.ac.uk/xmlui/handle/123456789/16962
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