Publications: Dr Alexander Leischnig

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Zaefarian G, Kadile V, Henneberg SC, Leischnig A(2019). First things (should) come first: A reply to Gretz & Malshe's “rejoinder to ‘endogeneity bias in marketing research: Problem, causes and remedies’”. Industrial Marketing Management vol. 77, 63-64.

10.1016/j.indmarman.2019.02.007

Leischnig A, Kasper-Brauer K, Thornton SC(2018). Spotlight on customization: An analysis of necessity and sufficiency in services. Journal of Business Research vol. 89, 385-390.

10.1016/j.jbusres.2017.12.038

Leischnig A, Ivens BS, Niersbach B, Pardo C(2018). Mind the gap: A process model for diagnosing barriers to key account management implementation. Industrial Marketing Management vol. 70, 58-67.

10.1016/j.indmarman.2017.07.008

LEISCHNIG AP, Geigenmüller A(2017). When does alliance proactiveness matter to market performance? A Comparative Case Analysis. Industrial Marketing Management

10.1016/j.indmarman.2017.09.025

Ivens B, LEISCHNIG AP, Pardo C, Niersbach B(2017). Key account management as a firm capability. Industrial Marketing Management

10.1016/j.indmarman.2017.09.026

LEISCHNIG AP, Woodside A(2017). Who approves fraudulence? Configurational causes of consumers' unethical judgments. Journal of Business Ethics

10.1007/s10551-017-3703-3

Zaefarian G, Kadile V, Henneberg SC, Leischnig A(2017). Endogeneity bias in marketing research: Problem, causes and remedies. Industrial Marketing Management vol. 65, 39-46.

10.1016/j.indmarman.2017.05.006

Zaefarian G, Kadile V, Henneberg SC, Leischnig A(2017). Endogeneity bias in marketing research: Problem, causes and remedies. INDUSTRIAL MARKETING MANAGEMENT vol. 65, 39-46.

10.1016/j.indmarman.2017.05.006

Kampfer K, Leischnig A, Ivens BS, Spence C(2017). Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay. PLoS One vol. 12, (10)

10.1371/journal.pone.0186121

Paulssen M, Leischnig A, Ivens BS, Birk MM(2016). Relational norms in customer–company relationships: Net and configurational effects. Journal of Business Research vol. 69, (12) 5866-5874.

10.1016/j.jbusres.2016.04.101

Leischnig A, Henneberg SC, Thornton SC(2016). Net versus combinatory effects of firm and industry antecedents of sales growth. Journal of Business Research vol. 69, (9) 3576-3583.

10.1016/j.jbusres.2016.01.005

Leischnig A, Ivens BS, Henneberg SC(2015). When Stress Frustrates and When It Does Not: Configural Models of Frustrated versus Mellow Salespeople. Psychology and Marketing vol. 32, (11) 1098-1114.

10.1002/mar.20849

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