Publications: Dr Zahra Sharifonnasabi
Sharifonnasabi Z, Mimoun L, Bardhi F
(
2023
)
.
Transnational Market Navigation: Living and Consuming across Borders
.
Journal of Consumer Research
vol.
50
,
(
6
)
1198
-
1220
.
Sharifonnasabi Z, Bardhi F, Luedicke MK
(
2019
)
.
How globalization affects consumers: Insights from 30 years of CCT globalization research
.
Marketing Theory
vol.
20
,
(
3
)
273
-
298
.