Zhang K, Hou Y, Li G, Huang Y(2020). Tourists and Air Pollution: How and Why Air Pollution Magnifies Tourists’ Suspicion of Service Providers. Journal of Travel Research vol. 59, (4) 661-673.
Wang L, Hou Y, Chen Z(2020). Are Rich and Diverse Emotions Beneficial? The Impact of Emodiversity on Tourists’ Experiences. Journal of Travel Research
Zhang Z, Hou Y, Zhu Y(2019). Applying Complexity Theory To Understand Chinese Consumers’ Decision-Making In Innovative Products. International Studies of Management and Organization vol. 49, (2) 191-212.
Guan Y, Dai X, Gong Q, Deng Y, Hou Y, Dong Z, Wang L, Huang Z et al.(2017). Understanding the trait basis of career adaptability: A two-wave mediation analysis among Chinese university students. Journal of Vocational Behavior vol. 101, 32-42.
Zhang Z, Hou Y(2017). The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness. Journal of Consumer Marketing vol. 34, (3) 241-254.
Hou Y, Yang W, Sun Y(2016). Do pictures help? The effects of pictures and food names on menu evaluations. International Journal of Hospitality Management vol. 60, 94-103.
Hou Y, Sun Y, Wan LC, Yang W(2015). How Can Psychological Contagion Effect be Attenuated? The Role of Boundary Effect on Menu Design. Journal of Hospitality & Tourism Research vol. 42, (4) 606-626.
Sun Y, Hou Y, Wyer RS(2015). Decoding the opening process. Journal of Consumer Psychology vol. 25, (4) 642-649.