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Research

Publications: Dr Zahra Sharifonnasabi

Sharifonnasabi Z, Howes A, Brokalaki Z, Licsandru TC ( 2024 ) . Towards an understanding of domestic practice as commodified work . Journal of Marketing Management
Sharifonnasabi Z, Mimoun L, Bardhi F ( 2024 ) . Home and psychological well‐being in global consumer mobility . Journal of Consumer Psychology
Sharifonnasabi Z, Mimoun L, Bardhi F ( 2023 ) . Transnational Market Navigation: Living and Consuming across Borders . Journal of Consumer Research vol. 50 , ( 6 ) 1198 - 1220 .
Sharifonnasabi Z, Bardhi F, Luedicke MK ( 2019 ) . How globalization affects consumers: Insights from 30 years of CCT globalization research . Marketing Theory vol. 20 , ( 3 ) 273 - 298 .
Sheikhzadeh M, Sharifonnasabi Z ( 2014 ) . Determining the Best Launch Time for New Products with Risk Considerations in a Competitive Market Situation . The Sustainable Global Marketplace , Springer Nature