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Research

Publications: Dr Yuansi Hou

Wang X, Wang X, Liu Z, Chang W, Hou Y, Zhao Z ( 2022 ) . Too generous to be fair? Experiments on the interplay of what, when, and how in data breach recovery of the hotel industry . Tourism Management vol. 88 ,
Yao Y, Jia G, Hou Y ( 2021 ) . Impulsive travel intention induced by sharing conspicuous travel experience on social media: A moderated mediation analysis . Journal of Hospitality and Tourism Management vol. 49 , 431 - 438 .
Gu C, Zhang Z, Hou Y ( 2021 ) . Do we always follow others? The impact of psychological distance on consumers’ observational learning modes . European Journal of Marketing vol. 55 , ( 10 ) 2569 - 2592 .
Wang L, Hou Y, Chen Z ( 2021 ) . Are Rich and Diverse Emotions Beneficial? The Impact of Emodiversity on Tourists’ Experiences . Journal of Travel Research vol. 60 , ( 5 ) 1085 - 1103 .
Hou Y, Zhang K, Li G ( 2021 ) . Service robots or human staff: How social crowding shapes tourist preferences . Tourism Management vol. 83 ,
Zhang K, Hou Y, Li G ( 2020 ) . Threat of infectious disease during an outbreak: Influence on tourists' emotional responses to disadvantaged price inequality . Annals of Tourism Research vol. 84 ,
Hou Y, Zhang K ( 2020 ) . Space and Money: How and Why Crowding Influences Tourists’ Sensitivity to Price Magnitude . Journal of Travel Research
Zhang Z, Hou Y, Zhu Y ( 2019 ) . Applying Complexity Theory To Understand Chinese Consumers’ Decision-Making In Innovative Products . International Studies of Management and Organization vol. 49 , ( 2 ) 191 - 212 .
Guan Y, Dai X, Gong Q, Deng Y, Hou Y, Dong Z, Wang L, Huang Z et al. ( 2017 ) . Understanding the trait basis of career adaptability: A two-wave mediation analysis among Chinese university students . Journal of Vocational Behavior vol. 101 , 32 - 42 .
Zhang Z, Hou Y ( 2017 ) . The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness . Journal of Consumer Marketing vol. 34 , ( 3 ) 241 - 254 .
Hou Y, Yang W, Sun Y ( 2016 ) . Do pictures help? The effects of pictures and food names on menu evaluations . International Journal of Hospitality Management vol. 60 , 94 - 103 .
Hou Y, Sun Y, Wan LC, Yang W ( 2015 ) . How Can Psychological Contagion Effect be Attenuated? The Role of Boundary Effect on Menu Design . Journal of Hospitality & Tourism Research vol. 42 , ( 4 ) 606 - 626 .
Sun Y, Hou Y, Wyer RS ( 2015 ) . Decoding the opening process . Journal of Consumer Psychology vol. 25 , ( 4 ) 642 - 649 .