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Research

Publications: Dr Tana Licsandru

Yan Y, Gupta S, Licsandru TC, Schoefer K ( 2022 ) . Integrating machine learning, modularity and supply chain integration for Branding 4.0 . Industrial Marketing Management vol. 104 , 136 - 149 .
Chandrasapth K, Yannopoulou N, Schoefer K, Licsandru TC, Papadopoulos T ( 2021 ) . Conflict in online consumption communities: a systematic literature review and directions for future research . International Marketing Review vol. ahead-of-print , ( ahead-of-print )
Kipnis E, Demangeot C, Pullig C, Cross SNN, Cui CC, Galalae C, Kearney S, Licsandru TC et al. ( 2020 ) . Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing . Journal of Public Policy & Marketing074391562097541 - 074391562097541 .