Publications: Dr Tana Licsandru
Galalae C, Kipnis E, Cui CC, Johnson E, Licsandru T, Vorster L, Demangeot C, Kearney S et al.
(
2023
)
.
A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace
.
Journal of the Association for Consumer Research
vol.
8
,
(
1
)
95
-
106
.
Yan Y, Gupta S, Licsandru TC, Schoefer K
(
2022
)
.
Integrating machine learning, modularity and supply chain integration for Branding 4.0
.
Industrial Marketing Management
vol.
104
,
136
-
149
.
Chandrasapth K, Yannopoulou N, Schoefer K, Licsandru TC, Papadopoulos T
(
2021
)
.
Conflict in online consumption communities: a systematic literature review and directions for future research
.
International Marketing Review
vol.
ahead-of-print
,
(
ahead-of-print
)
Kipnis E, Demangeot C, Pullig C, Cross SNN, Cui CC, Galalae C, Kearney S, Licsandru TC et al.
(
2020
)
.
Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing
.
Journal of Public Policy & Marketing074391562097541
-
074391562097541
.