Publications: Dr Jie Sheng
Lan H, Sheng J
(
2023
)
.
In anticipation of a downturn: The role of impression management in buffering against failure
.
Industrial Marketing Management
vol.
115
,
355
-
367
.
Sheng J, Lee YH, Lan H
(
2023
)
.
Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt?
.
Internet Research
vol.
ahead-of-print
,
(
ahead-of-print
)
Zhao C, Wang X, Xiao Y, Sheng J
(
2022
)
.
Effects of online reviews and competition on quality and pricing strategies
.
Production and Operations Management