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Research
  1. Queen Mary University of London
  2. Research
  3. Publications

Publications: Dr Vignesh Yoganathan

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Osburg V-S, Yoganathan V, Kunz W, Tarba S ( 2022 ) . Can (A)I Give You a Ride? Development and Validation of the CRUISE Framework for Autonomous Vehicle Services . Journal of Service Research
Nasr AK, Rashidirad M, Yoganathan V, Sadaghiani AS ( 2022 ) . CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis . Information Systems Frontiers1 - 18 .
Osburg V-S, Yoganathan V, McLeay F, Diallo MF ( 2022 ) . (In)compatibilities in sustainable luxury signals . Ecological Economics
Pitardi V, Bartikowski B, Osburg V-S, Yoganathan V ( 2022 ) . Effects of gender congruity in human-robot service interactions: The moderating role of masculinity . International Journal of Information Management
Ben Z, Liu H, Osburg V, Yoganathan V ( 2022 ) . Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design: An Abstract . Academy of Marketing Science Annual Conference-World Marketing Congress . 453 - 454 .
Pirilä T, Salminen J, Osburg V, Yoganathan V, Jansen BJ ( 2022 ) . The Role of Technical and Process Quality of Chatbots: A Case Study from the Insurance Industry . Proceedings of the 55th Hawaii International Conference on System Sciences .
Yoganathan V, Osburg V, Stevens CJ ( 2021 ) . Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch . Psychology & Marketing vol. 38 , ( 6 ) 1001 - 1013 .
Yoganathan V, Osburg V, Kunz WH, Toporowski W ( 2021 ) . Check-in at the Robo-desk: Effects of automated social presence on social cognition and service implications . Tourism Management vol. 85 , 104309 - 104309 .
Yoganathan V, Osburg V, Bartikowski B ( 2021 ) . Building better employer brands through employee social media competence and online social capital . Psychology & Marketing vol. 38 , ( 3 ) 524 - 536 .
Liu H, Liu W, Yoganathan V, Osburg V ( 2021 ) . COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown . Technological Forecasting and Social Change vol. 166 , 120600 - 120600 .
Liu H, Jayawardhena C, Osburg V, Yoganathan V, Cartwright S ( 2021 ) . Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective . Journal of Business Research vol. 132 , 208 - 220 .
McLeay F, Osburg VS, Yoganathan V, Patterson A ( 2020 ) . Replaced by a Robot: Service Implications in the Age of the Machine . Journal of Service Research vol. 24 , ( 1 ) 104 - 121 .
Osburg V, Davies I, Yoganathan V, McLeay F ( 2020 ) . Perspectives, opportunities and tensions in ethical and sustainable luxury: introduction to the thematic symposium . Journal of business ethics vol. 169 , ( 2 ) 201 - 210 .
Osburg V, Yoganathan V, Bartikowski B, Liu H, Strack M ( 2020 ) . Effects of ethical certification and ethical eWoM on talent attraction . Journal of Business Ethics vol. 164 , ( 3 ) 535 - 548 .
Yoganathan V, Roper S, McLeay F, Machado JC ( 2020 ) . Guest editorial: Branding in the digital age: a “2020” vision for brand management . Internet Research vol. 30 , ( 1 ) 19 - 22 .
Salminen J, Yoganathan V, Corporan J, Jansen BJ, Jung S ( 2019 ) . Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type . Journal of Business Research vol. 101 , 203 - 217 .
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