Publications: Dr Teidorlang Lyngdoh
Lyngdoh T, El-Manstrly D, Jeesha K ( 2023 ) . Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media . Psychology and Marketing vol. 40 , ( 1 ) 5 - 26 .
Kuanr A, Lyngdoh T, Guda S, Pradhan D ( 2022 ) . Think Happy Be Happy: Salesperson’s Personal Happiness and Flourishing . IIM Kozhikode Society & Management Review
Deshpande B, Pradhan D, Sivakumaran B, Lyngdoh T ( 2022 ) . The impact of advertising appeals on impulse buying . Marketing Intelligence and Planning vol. 40 , ( 3 ) 358 - 371 .
Kuanr A, Pradhan D, Lyngdoh T, Lee MSW ( 2022 ) . Why do consumers subvert brands? investigating the influence of subjective well-being on brand avoidance . Psychology and Marketing vol. 39 , ( 3 ) 612 - 633 .
Lyngdoh T, Chefor E, Lussier B ( 2022 ) . Exploring the influence of supervisor and family work support on salespeople’s engagement and unethical behaviors . Journal of Business and Industrial Marketing
Rangarajan D, Hochstein B, Nagel D, Lyngdoh T ( 2021 ) . Sales complexity and value appropriation: a taxonomy of sales situations . Journal of Business and Industrial Marketing vol. 37 , ( 11 ) 2298 - 2314 .
Rangarajan D, Sharma A, Lyngdoh T, Paesbrugghe B ( 2021 ) . Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force . Business Horizons vol. 64 , ( 5 ) 647 - 658 .
Paesbrugghe B, Lyngdoh T, Sharma A, Rangarajan D ( 2021 ) . Understanding the Digital Communication Preference of Business-to-Business Purchasers and Sellers . Advances in Digital Marketing and eCommerce ,
Upadhye B, Sivakumaran B, Pradhan D, Lyngdoh T ( 2021 ) . Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination . Psychology and Marketing vol. 38 , ( 8 ) 1197 - 1219 .
Lyngdoh T, Chefor E, Hochstein B, Britton BP, Amyx D ( 2021 ) . A systematic literature review of negative psychological states and behaviors in sales . Journal of Business Research vol. 122 , 518 - 533 .
Chawla V, Lyngdoh T, Guda S, Purani K ( 2020 ) . Systematic review of determinants of sales performance: Verbeke et al.’s (2011) classification extended . Journal of Business and Industrial Marketing vol. 35 , ( 8 ) 1359 - 1383 .
Lyngdoh T, Sridhar G, Mishra P ( 2018 ) . Bansara Eye Care: Growing Affordable Eye Care for the Rural Population . Asian Case Research Journal vol. 22 , ( 02 ) 357 - 384 .
Guda S, Lyngdoh T ( 2018 ) . Pharma Selling: In conversation with Melvin D'Souza, Vice President and General Manager, Novo Nordisk India Pvt Ltd . IIMB Management Review vol. 30 , ( 4 ) 385 - 390 .
Lyngdoh T, Liu AH, Sridhar G ( 2018 ) . Applying positive psychology to selling behaviors: A moderated–mediation analysis integrating subjective well-being, coping and organizational identity . Journal of Business Research vol. 92 , 142 - 153 .
Sridhar G, Lyngdoh T ( 2017 ) . Flow and Information Sharing as Predictors of Ethical Selling Behavior . Journal of Business Ethics vol. 158 , ( 3 ) 807 - 823 .
Lyngdoh T ( 2017 ) . Mawlyngot's Tea Growers' Cooperative . Ivey Publishing
Lyngdoh T, Guda S ( 2017 ) . The Effects of Subjective Well-Being on Salesperson’s Positive-Selling Behaviours: Exploring the Moderating Role of Organisational Identification—An Abstract . Marketing at the Confluence between Entertainment and Analytics ,
Lyngdoh T ( 2015 ) . Book Review: J.A. Quelch and K. Jocz, Greater Good: How Marketing Makes for Better Democracy . IIM Kozhikode Society & Management Review vol. 4 , ( 1 ) 73 - 75 .
Gilbert D, Lyngdoh T ( 2015 ) . Stumbling on Happiness . Metamorphosis vol. 14 , ( 1 ) 69 - 70 .