Publications: Dr Teidorlang Lyngdoh
Lyngdoh T, El-Manstrly D, Jeesha K
(
2023
)
.
Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media
.
Psychology and Marketing
vol.
40
,
(
1
)
5
-
26
.
Kuanr A, Lyngdoh T, Guda S, Pradhan D
(
2022
)
.
Think Happy Be Happy: Salesperson’s Personal Happiness and Flourishing
.
IIM Kozhikode Society & Management Review
Deshpande B, Pradhan D, Sivakumaran B, Lyngdoh T
(
2022
)
.
The impact of advertising appeals on impulse buying
.
Marketing Intelligence and Planning
vol.
40
,
(
3
)
358
-
371
.
Kuanr A, Pradhan D, Lyngdoh T, Lee MSW
(
2022
)
.
Why do consumers subvert brands? investigating the influence of subjective well-being on brand avoidance
.
Psychology and Marketing
vol.
39
,
(
3
)
612
-
633
.
Lyngdoh T, Chefor E, Lussier B
(
2022
)
.
Exploring the influence of supervisor and family work support on salespeople’s engagement and unethical behaviors
.
Journal of Business and Industrial Marketing
Rangarajan D, Hochstein B, Nagel D, Lyngdoh T
(
2021
)
.
Sales complexity and value appropriation: a taxonomy of sales situations
.
Journal of Business and Industrial Marketing
vol.
37
,
(
11
)
2298
-
2314
.
Rangarajan D, Sharma A, Lyngdoh T, Paesbrugghe B
(
2021
)
.
Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force
.
Business Horizons
vol.
64
,
(
5
)
647
-
658
.
Paesbrugghe B, Lyngdoh T, Sharma A, Rangarajan D
(
2021
)
.
Understanding the Digital Communication Preference of Business-to-Business Purchasers and Sellers
.
Advances in Digital Marketing and eCommerce
,
Upadhye B, Sivakumaran B, Pradhan D, Lyngdoh T
(
2021
)
.
Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination
.
Psychology and Marketing
vol.
38
,
(
8
)
1197
-
1219
.
Lyngdoh T, Chefor E, Hochstein B, Britton BP, Amyx D
(
2021
)
.
A systematic literature review of negative psychological states and behaviors in sales
.
Journal of Business Research
vol.
122
,
518
-
533
.
Chawla V, Lyngdoh T, Guda S, Purani K
(
2020
)
.
Systematic review of determinants of sales performance: Verbeke et al.’s (2011) classification extended
.
Journal of Business and Industrial Marketing
vol.
35
,
(
8
)
1359
-
1383
.
Lyngdoh T, Sridhar G, Mishra P
(
2018
)
.
Bansara Eye Care: Growing Affordable Eye Care for the Rural Population
.
Asian Case Research Journal
vol.
22
,
(
02
)
357
-
384
.
Guda S, Lyngdoh T
(
2018
)
.
Pharma Selling: In conversation with Melvin D'Souza, Vice President and General Manager, Novo Nordisk India Pvt Ltd
.
IIMB Management Review
vol.
30
,
(
4
)
385
-
390
.
Lyngdoh T, Liu AH, Sridhar G
(
2018
)
.
Applying positive psychology to selling behaviors: A moderated–mediation analysis integrating subjective well-being, coping and organizational identity
.
Journal of Business Research
vol.
92
,
142
-
153
.
Sridhar G, Lyngdoh T
(
2017
)
.
Flow and Information Sharing as Predictors of Ethical Selling Behavior
.
Journal of Business Ethics
vol.
158
,
(
3
)
807
-
823
.
Lyngdoh T
(
2017
)
.
Mawlyngot's Tea Growers' Cooperative
.
Ivey Publishing
Lyngdoh T, Guda S
(
2017
)
.
The Effects of Subjective Well-Being on Salesperson’s Positive-Selling Behaviours: Exploring the Moderating Role of Organisational Identification—An Abstract
.
Marketing at the Confluence between Entertainment and Analytics
,
Lyngdoh T
(
2015
)
.
Book Review: J.A. Quelch and K. Jocz, Greater Good: How Marketing Makes for Better Democracy
.
IIM Kozhikode Society & Management Review
vol.
4
,
(
1
)
73
-
75
.
Gilbert D, Lyngdoh T
(
2015
)
.
Stumbling on Happiness
.
Metamorphosis
vol.
14
,
(
1
)
69
-
70
.