Publications: Dr Zafeirenia Brokalaki
Brokalaki Z
(
2024
)
.
Virtue Ethics in Marketing: The Art of Crafting Tragic Brand Stories
.
Journal of Business Ethics
Sharifonnasabi Z, Howes A, Brokalaki Z, Licsandru TC
(
2024
)
.
Towards an understanding of domestic practice as commodified work
.
Journal of Marketing Management
Zafeirenia B
(
2024
)
.
Creativity in the Ancient Greek Philosophy: The Politics of Demiourgein
.
The Journal of Creative Behavior
vol.
58
,
(
2
)
227
-
244
.
Brokalaki Z, Patsiaouras G
(
2021
)
.
Commodifying ancient cultural heritage: the market evolution of the Parthenon temple
.
Journal of Historical Research in Marketing
vol.
14
,
(
1
)
4
-
23
.
Brokalaki Z, Comunian R
(
2021
)
.
Beyond the hype. Art and the city in economic crisis
.
City
Brokalaki Z, Patsiaouras G, Lai CCK
(
2020
)
.
Tutors as brands: Exploring the celebrification of the Hong Kong shadow education sector
.
Journal of Promotional Communications.