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Research

Publications: Dr Zafeirenia Brokalaki

Zafeirenia B ( 2024 ) . Creativity in the Ancient Greek Philosophy: The Politics of Demiourgein . The Journal of Creative Behavior
Brokalaki Z, Patsiaouras G ( 2021 ) . Commodifying ancient cultural heritage: the market evolution of the Parthenon temple . Journal of Historical Research in Marketing vol. 14 , ( 1 ) 4 - 23 .
Brokalaki Z, Comunian R ( 2021 ) . Beyond the hype. Art and the city in economic crisis . City
Brokalaki Z, Patsiaouras G, Lai CCK ( 2020 ) . Tutors as brands: Exploring the celebrification of the Hong Kong shadow education sector . Journal of Promotional Communications.